sari schmitz kommunikationsdesign

branding

ready4io - the brand

logo

Derived from the „Titanium“ font the geometric shapes of this logo give off a techy and futuristic tone. The rounded corners soften the look and make it more friendly.
The icon is comprised of a stylized power switch containing the „i“ and „o“ letters as well as a speech bubble referencing the communications aspect.
As a whole they form the face of a stylized robot character adding the topic of AI and a personal touch to the logo.

typography and colours

assets (icons and patterns)

The icons and patterns are derived from the „i“ and „o“ shapes in the brand’s logo. Therefore they also feature the same stroke width, rounded corners and simplicity.
Icons can be used to illustrate complicated topics and make them easier to understand.
This collection portrays the general fields of: people, groups and teams; strategy, process and budget; as well as technology and communications.
The patterns structures are inspired by the patterns of binary code and electronic circuits. These can be used as backgrounds or borders to add interest to empty areas.

social media